The story of an brilliant business idea first sketched on a napkin is the stuff of legends, but in the case of Artis co-founders Leigh and Jeremy Adelman, it’s the real thing. Designed by co-founder Matthew Waitesmith, Artis has changed the way people apply makeup by completely changing the look and feel of makeup brushes, and in doing so, helping consumers unlearn bad beauty habits, one application at a time. Their process took patience, life savings, and a few tears, but the results have been nothing short of beautiful. Listen to this couple finish each other’s sentences with a blend of humor, passion, and no-nonsense business insights.

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