If you’re a fan of sheet masks, you have this week’s guest to thank. Charlotte Cho, founder of Soko Glam, was your typical SoCal girl—tanned skin, beachy hair and a no-fuss beauty routine—until she moved to Korea. It was there she discovered the highly detailed, skin-first Korean approach to beauty that, unlike America at the time, it was incredibly accessible, affordable and fun. In this episode, hear how a side-hustle bringing Korean skincare to the States snowballed into one of the biggest trends of the last decade: K-Beauty.

 

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