What can make a beauty brand unique is often the founder’s story. There’s a trust and connection that just happens when you know hey - there’s an actual human behind this product! Often times those products are created to address an issue *said* founder has personal experience with, and for this episode’s guest, Francesco Clark, the origins of Clark’s Botanicals targeted exactly that. Except it wasn’t acne or the realization of a market white space that led him to the helm of his company - it was a near-death experience that left him paralyzed 16 years ago. “For me, when my skin stopped sweating after I had my spinal cord injury, everything went wrong with my skin. It looked like I was hyper-aging. It was dry but it was oily. It looked like I was developing rosacea.” So he teamed up with his doctor dad to create a solve, and in the process, made not only something tangible that could help others, but a whole new way to emerge from the traumatic aftermath of of his accident.

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