WHERE BRAINS MEET BEAUTY

When Daniela Ciocan, Marketing Director at CosmoProf NA, scored her first internship at a huge legacy brand, she was surprised to learn corporate life wasn’t for her. “I’m very much driven by novelty and doing something new and different, and I realized working for such a large company, I wouldn’t have that opportunity,” she observes. That anonymous, cog-in-a-wheel feeling was an important a-ha moment at the start of her career, and it’s one that’s stayed with her since. “Really try and uplift and listen to the young, entry-level individuals. Engage them. Be open. Try things.”

In this episode, hear her fascinating backstory, one that starts in communist-era Romania and leads to a dynamic role in America’s top B2B beauty trade show. She also dispenses some key marketing advice for indie and legacy brands alike that you won’t want to miss.

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This week Jodi talks to Nannette de Gaspé Beaubien, founder of skincare line Nannette de Gaspé. She pioneered the dry mask, which, despite its $100+ price tag, became an instant cult favorite. Though she’s brainy, beautiful and brimming with enthusiasm, the last part wasn’t always the case. It’s not like she hated her life, but until her 40s, she was doing what she felt was expected of her. “I lived on the terms of everyone else,” she says. “But what I realized was I wasn’t necessarily doing things in a way that made me happy.” In this episode, hear how a self-described type-A personality learned to let go of expectations and start living life on her terms. Plus, get her predictions on the future of indie beauty and what small brands need to thrive.

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Not all networking needs to happen at industry events or LinkedIn. Lauren Katz, Senior Creative Strategist at Moroccanoil, found her first job through her cousin’s wife - Jodi Katz. She promptly became Base Beauty’s first employee, and Base Beauty the first step in her beauty career. If you’re a new grad or about to become one, this is an informative episode on how to score that first job, how to use it to get your next one and why there are things you learn at 20 that will still be relevant to your career at 40.

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Marcia Kilgore has held many founder titles: Founder, Bliss Beauty; Fitflops; Soap and Glory. And most recently, Founder, Beauty Pie. With this string of hits behind her, you have to wonder - what’s her secret to success? In this episode, she actually lays it all out by telling us what the meaning of life is for her. Don’t worry - this won’t be 30 minutes of new-agey platitudes. These are real-life tactics from the ultimate entrepreneur that’ll turn your mind upside down.

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Angie Irish was an esthetician unhappy with the efficacy of natural skin care. So she decided to start her own line. But financing this new biz didn’t involve high-powered VCs or even a loan from her family. Instead, she sold her car, her washer/dryer set and “pretty much anything I owned with a motor” - talk about bootstrapping. Five years later, her line OZ Naturals brings in close to 8 figures in yearly sales. Hear why she took the leap and everything that happened after on this week’s episode.

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Erin Williams had her heart set on Broadway, not the beauty industry. But for all her efforts, performing wasn’t panning out, and her day job as a makeup artist was. It eventually lead to the launch of her skincare brand, Erin’s Faces, and the two experiences couldn’t have been more different. “With theater, it was like I was army rolling through the dirt, let’s get this done. With this [Erin’s Faces], I feel like I haven’t willed it . . . I feel like I’m being led on a path.” A path she shares opened up once she got in touch her “why”, the deeper purpose that motivates her. Find out how she got there on this episode.

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