Erin Williams had her heart set on Broadway, not the beauty industry. But for all her efforts, performing wasn’t panning out, and her day job as a makeup artist was. It eventually lead to the launch of her skincare brand, Erin’s Faces, and the two experiences couldn’t have been more different. “With theater, it was like I was army rolling through the dirt, let’s get this done. With this [Erin’s Faces], I feel like I haven’t willed it . . . I feel like I’m being led on a path.” A path she shares opened up once she got in touch her “why”, the deeper purpose that motivates her. Find out how she got there on this episode.

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