Joe checks in from Billings at Ranching for Profit, as Korbin gets ready for Beef Leaders Institute. The crew talks about the much anticipated functional longevity research EPD policy discussion on multiple sire pastures. Then, they get into the topic of knowing where your breeding program fits in the big picture of the beef industry and what really drives genetic direction. 

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Quotes:

• “I don’t sell beef. I don’t even sell genetics and service. But I sell something else, I actually sell my time to people. I sell my considerations, product development, things like that.” [5:50]
• “There’s just not enough data to really depict the longevity of a lot of these cattle. I’ve been submitting my records all along. Do I know which ones are going to last the longest? Hell no.” [34:30]

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