In this episode, Dan Johnson speaks with Jody Holbrooks from Whitetail Institute about wildlife management, specifically focusing on food plots for deer. They discuss the importance of soil testing, seed selection, and the research methodologies used by Whitetail Institute to ensure high-quality products. Jody shares insights on preparing the ground for food plots, tips for first-time planters, and cost-effective solutions for managing food plots. The conversation also touches on the demographics of their target audience and the benefits of their consulting services.

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