This week, the crew gets into the driving forces behind genetic direction. They explore the key players responsible for shaping genetic trends and their impact on our future, along with insights into the importance of making informed decisions and taking ownership of our choices. The guys also explore the feeder versus packer perspective on genetic trends, highlighting the diverse viewpoints within the industry. They discuss the role of social media in empowering consumers and how it influences genetic trends. Additionally, they dissect the relationship between academia, cooperative extension, and the direction of genetics, questioning who truly holds the reins.

Mentioned in this Episode:

MontanaRanchAngus.com

Facebook @AngusUnderground

Instagram @AngusUnderground

Contact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

INHERITprogress.com

GeneBrokers.com

Zoetis

Quotes:

• “I think if we’re following the crowd, I do not think we’re going in the right direction. But you don’t have to follow the crowd, you can do your own thing, which many of us do.” — [11:22]
• “Diversity creates stability.” — [16:57]
• “What is it that your program is going to look like? What is it that you feel comfortable marketing, producing, standing behind, and providing to your customers? What is the product? Does your product have value to people? That should be the first question of anybody that’s making any widget, whether it’s a cow or a sprocket, a pen or anything.” — [17:45]
• “These guys and gals, I think feel like they have to make the sale today, when we used to talk about we’re making the sale tomorrow.” — [38:35]
• “The consumer and the producer, those two can put their foot down and say enough is enough.” — [44:06]
• “That’s why some of us choose to swim upstream. We choose to swim upstream because we want to be different.” — [45:08]
• “I’ve just finally felt that point in my entire career, where I’m finally empowered enough to use the bulls that I know are the right bulls to use.” — [45:35]
• “If I fail by using the kind of bulls that I know are right for the commercial producer, and then I see by their purchasing dollar that they don’t want them, guess what, I don’t want to participate. And I made that choice.” — [45:56]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.