What if the online business game is rigged?

There’s such a sense of rugged individualism and “pull yourself up by your bootstraps” when it comes to building an audience and building your business.

And celebrity entrepreneurs with their huge audiences teach you in their courses that if you want a business and an audience just like theirs, you need to do what they do.

You need to show up consistently. You need to provide great value. You need to blog, podcast, do videos, host webinars and workshops, build your email list, run ads, because that’s the way you build a successful business.

But what if that’s not really how they did it when they started out?

What if what you’ve been told to do to build your audience and build your business isn’t actually the best way for you to do that?

In This Episode:

• The underappreciated advantages that celebrity entrepreneurs had that you might not have access to
• Why we need to talk more about the messy middle of building a business
• Why strong relationships and community mean more than the size of your audience

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion Book
• Request a free 1:1 Chat
• Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success

Resources:

• Mind Your Business Podcast Ep 215: Playing BIG with Amy Porterfield
• The New Creator Manifesto
• Rebel Uprising Podcast: How Big of an Audience Do You Really Need to Have a Sustainable Business?
• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley