With consumer choice scientific research and congressional legislation all going its way, 2024 promises to be a breakthrough year for whole milk, NMPF's Head of Nutrition Policy Claudia Larson and Regulatory Affairs Director Miquela Hanselman said in a Dairy Defined Podcast released today.

The variety that shoppers prefer is poised to return to school lunch menus given the bipartisan approval of the Whole Milk for Healthy Kids Act in the House of Representatives, and it will figure prominently in consideration for updated federal Dietary Guidelines that are due next year. 

“This is important to our students, this is important to our schools, this is important to our parents,” said Larson, a senior director of government relations at NMPF. “Reach out to your senators, let them know that this is important to you and your children in your community and ask them to please co-sponsor the bill.”

NMPF has a call to action urging lawmakers to support the Whole Milk for Healthy Kids Act here.