Burger King’s plant-based patty will be made by Impossible Foods, a California startup founded in 2011 with the explicit goal of decreasing the world’s reliance on animal agriculture.  Impossible Foods signature product, the Impossible burger, has already debuted as a slider in White Castle’s 380 or so stores.  It’s also being added to the menu at all 570 Red Robin locations.  Other plant-based innovators, such as Beyond Meat, have also found some mainstream success.  But the Impossible Whopper and the planned national roll-out at Burger King’s 7,200 locations is the biggest deal to date.

Impossible Foods’ major innovation comes from its use of heme, which is an iron-rich protein that in essence is what makes meat taste like meat.  Impossible Foods cultivates heme directly from plants – soybean plant roots to be exact – and then mass produces it using yeast.  This is then mixed with other plant-based ingredients to achieve the nutty texture of ground beef.

Meat production is one of the biggest single contributors to climate

Meatless continues to push into the mainstream.

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Behold the Beefless ‘Impossible Whopper’

Photo, posted November 27, 2018, courtesy of Sarah Stierch via Flickr.

Earth Wise is a production of WAMC Northeast Public Radio.