This episode features a special audio-only presentation from Brian Perillat of Bullseye Marketing, recorded live at the Cows in Control grower event in Madden, Alberta.

Brian takes a deep dive into the cattle markets, covering herd expansion, beef demand, feedlot economics, imports, and the key risks and opportunities producers should be watching as the cattle cycle evolves.

If you're a cow-calf producer or involved in the beef industry, this episode offers practical insights to help you make better marketing decisions in today's market.