**Cold Open (How many bananas is too many?)**

**Skip the Cold Open at 7:05**

The productized service model is popular amongst agencies in the industry now. It used to be the Mad Men-type creative agencies that dominated the land but the productized models have been sweeping the globe.

However, agencies still struggle with productization. They don't admit it, but they do.

Having a package service isn't productization if your SOPs aren't clearly defined and rigid. That also means you need to be able to say no to clients who want to creep out of that scope. That's' the hardest thing for agencies to do.

We've found the hardest thing with productization is balancing hiring team members to do the work outlined in the documentation while building them up to be strategists. After all, is a strategist needed if your service is an assembly line of production?

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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