Data and advanced analytics lie at the core of every financial institution wanting to build stronger engagement capabilities. Unfortunately, many organizations continue to struggle to apply data that will improve the customer journey.

To succeed, banks and credit unions have to understand and take action — in real time — to the consumer opportunities that data reveals.

On today’s Banking Transformed podcast, we have Nate Shahan, co-founder and chief product officer of Segmint. He will share how financial institutions can build business cases today that will help fund data and analytic investments in the future.

This episode of Banking Transformed is sponsored by Segmint

Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Our insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation.

Visit HERE to learn more about Segmint.