OpenAI just launched its first global brand campaign. And instead of using algorithms or AI-driven stunts, they turned to the most old-school playbook of all: TV ads. Shot on film. With human directors. Real actors. 30-second spots about everyday moments tied back to ChatGPT.

This episode, Elena and Rob break down OpenAI's new TV campaign and what it reveals about the enduring power of brand in an AI-driven world. They discuss why even the most advanced tech companies still need emotional storytelling and broad reach to grow, how AI is already transforming marketing workflows, and what separates strong brand strategy from ineffective branding. Plus, hear their takes on which brands are crushing it today.

Topics covered: 

• [02:00] Breaking down OpenAI's new TV ads
• [10:00] Why tech companies struggle with branding and naming
• [15:00] Ways AI is already giving marketers superpowers
• [20:00] Why brand will become even more important as AI advances
• [28:00] Google's brand strategy and compelling storytelling
• [34:00] How to keep your brand strong in the age of AI 

 





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Resources: 
2025 The Drum Article:https://www.thedrum.com/opinion/2025/09/30/mark-ritson-chatgpt-s-new-ads-show-even-ai-can-t-deny-the-brand-building-power-tv
 

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