Why Average Sucks and How to Be More

Michael Bernoff is the author of the book Average Sucks, and a communications teacher who conducts the tele-coaching program called Call2ActionTime.com. As a part of this Full Cup Life series of podcasts, Tom Moorcroft caught up with Michael Bernoff for an edifying and enjoyable chat about changing mindsets and achieving one's inner potential.

The podcast touches on a host of important and relevant themes such as examining life to decide what changes need making, and about the right way to bring about those changes. The discussion also meanders towards the right approach to parenting – about the need to raise kids who are self-sufficient and capable of taking care of themselves. As the experts in the podcast agree, the need is not to domesticate kids but to raise them with the tools they need to survive out in the world.

Michael Bernoff tells an allegorical story about a person who thought his life was fine but really could be so much more. This is a person who earns well, has a nice family and life, so why should he strive for anything more? Check out the podcast to know more and to find out why even something like the COVID pandemic could be an opportunity in disguise, and learn how a change in mindset could change life outcomes.

Michael Bernoff: As founder and president of the Human Communications Institute, Michael has helped thousands of people transform their lives through his signature events, audio seminars, and one-on-one coaching. Combining his natural talent as a communicator, deep understanding of motivation, and a powerful ability to tap into virtually anyone's desire for success, he's unlocked the mysteries of building charisma, influence, persuasion, and connection with others. By creating and utilizing Human Interaction TechnologyTM(HIT), an innovative teaching method, Michael sheds light on subliminal psychological triggers that affect performance and reveals powerful strategies for leaving "average life" behind. The result is greater financial wealth, physical health, and lasting confidence in all aspects of life – both personal and professional.

https://michaelbernoff.com/