For Liz Matthews and Jordan Mitchell, the co-founders of Good Culture, representation and cultural relevance is the primary driving force behind their work in the PR and communications world.

Good Culture is a cultural PR strategy company that works with brands on a small and global scale to build and execute strategies that positively reflect and add to today's cultural conversation. Their clients include Good American, SKIMS and Victoria’s Secret.

Whether it’s casting a nationwide campaign or transforming an international brand’s image, they encourage a truly progressive media where everyone can see themselves represented in the biggest publications.

In this episode, Liz and Jordan speak to Alex and Joe about how to build a cultural strategy for brands of any size, and how they go beyond the realism of traditional PR by supporting campaigns that actively contribute to culture.

Follow @goodcultureinc and find more from Campfire @campfireagency_

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