How much does being the best matter? In this episode of the Business is Good podcast, Chris Cooper illustrates why being the best business in your industry is 10 times more important than being second. 

Chris lays it out for us with 3 key reasons that involve appreciating exponential value (and understanding how it’s different from incremental value), ascension value, and why 'being the best' is actually a subjective metric. 

There's also actionable advice on how to compile a list of your best clients (the ones that make you happiest) and cross-reference that with a list of clients that earn you the most money. These lists will help you focus on your best-earning clients and those that bring you the most joy, and zero in on how you can meet their additional needs. 

This episode is a great reminder that you also don't need to be the best to everyone, but that ‘best finds best’ – which is incentive enough if you're looking for reasons to dial up your ambition in your business.

“If you're the best, the best will find you. Because best finds best.” – Chris Cooper

In This Episode:

- The 3 big reasons why being the best is so important

- Understanding exponential value and why it's better than incremental value

- What does ascension value mean? 

- Why you don't have to be the best for everyone

- Identifying your best clients using the Pumpkin Plan

- Figuring out what else you can offer your best clients

And more!

Resources: 

- The Pumpkin Plan

Connect with Chris Cooper:

- www.businessisgood.com