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Why Brands Need a Clear Promise
To build a strong brand, make sure it has a clear promise, a story, and relevance to customers. And develop brand messaging that speaks to customers’ needs as well as the product’s technical and complex aspects.
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By Harvard Business Review
4.3
180180 ratings
To build a strong brand, make sure it has a clear promise, a story, and relevance to customers. And develop brand messaging that speaks to customers’ needs as well as the product’s technical and complex aspects.
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