Gemma Price is the founder and CEO of HubGem, a UK-based diamond HubSpot partner that has grown from a kitchen-table startup to a 20-person team serving schools and nonprofits worldwide. Her story blends bold entrepreneurship, deep commitment to culture, and a clear-eyed embrace of AI as an amplifier of human potential. In this episode, you’ll hear:

How Gemma turned her experience in education into a thriving HubSpot consultancy

Why every HubGem employee is now “AI-amplified” and what that means for scaling without losing quality

The PACE Model (playfulness, acceptance, curiosity, empathy) and how it shapes team culture and customer relationships

Practical examples of navigating client fears and resistance to AI adoption

Why HubGem’s people-first approach earned recognition at the British HR Awards

Gemma’s advice to other partners on scaling authentically while holding fast to their values

It’s a masterclass in building hybrid teams where humans and AI work together—without losing the heart of the business.