In this episode:

On this episode of CPG Week, senior reporters Brad Avery and Lukas Southard walk through the biggest news items of the week. The reporters discuss Guayakí’s rebrand to Yerba Madre, how intoxicating hemp brands have leveraged DTC to grow and a pair of recent earnings reports showing a slow start to the year. Brad and Lukas finish up with a welfare check on Free Bird founder Jay Williams after a playfully disturbing post on LinkedIn.

Show Highlights:

0:20 - Say bye to Guayakí and hello to Yerba Madre. Brad runs through his recent conversation with Yerba Madre (formerly Guayakí) CEO Ben Mand about the rebrand and how it reaffirms the tea maker as the flagbearer for yerba mate in the U.S.

2:30—Lukas updates Brad on the most recent regulatory wins and losses for the intoxicating hemp beverage category. The two discuss how the category is growing online amid a push for closer alignment with beverage alcohol.

6:30 - Ghost has been sued by Mondelēz, which claims that the energy drink brand cannot use the trademarks for Sour Patch Kids, Oreo, Swedish Fish and Chips Ahoy after being acquired by Keurig Dr Pepper.

8:00 - Lukas runs through Celsius’ “slow start” to the year with its Q1 earnings. Brad chimes in with Black Rifle Coffee’s latest quarterly earnings, also representing lower revenue growth.

9:45 - On a lighter note, the duo discusses a comical post from Free Bird canned water’s founder Jay Williams about a recent run-in with McDonald’s Hamburglar.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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