Promoting a tweet has been a tool for brands, influencers, and entrepreneurs to spread their message, but why do regular users promote their tweets? Ashley Carman of The Verge and Kaitlyn Tiffany of The Goods by Vox talk to Twitter users, an engagement editor, and an expert on personal branding to find answers. Kaitlyn also sacrifices her vanity and promotes her own tweet.
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Why do you promote your tweets?

Why’d you like that celebrity photo on Instagram? Why’d you leave that restaurant review on Yelp? Why’d you text in lowercase, or turn on read receipts, or share your location? The Verge’s Ashley Carman and Kaitlyn Tiffany ask the hard, weird, and occasionally dumb questions about how your tiny tech decisions impact your social life.

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Why’d You Push That Button? is back for a special episode all about virtual dating in 2020. The pandemic has forced us all to stay at home when we can, which means if you want to go on a date, it may have to be done online.
Ashley Carman and Kaitlyn Tiffany return to talk to online daters and app makers about how they are adapting to virtual-only dating, and what features and behaviors will stick around after social distancing and the pandemic end.
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Will virtual dates stick around after the pandemic?

I have sad news today: we’re publishing the season 4 finale of Why’d You Push That Button? The good news, though, is that it’s a really great episode! Today, Kaitlyn Tiffany and I (Ashley Carman) are asking what verification on social media accounts really means. To some, it represents more than a badge of authenticity. We wonder why people want to be verified and what they’re willing to do to get the blue checkmark. 
I tell the story of my own journey to Instagram verification (weird flex, I know) and ask my friend Michelle what she thinks about me now that I have a checkmark. Afterward, we interview Verge senior reporter Adi Robertson about verification’s origins, and then we chat with two guests who differ on the importance of verification. We talk with a content creator named Mark, who once tried to pay someone to get his Instagram account verified, and artist Joseph Grazi about his Culture Cures project and why he’s slapping anti-influencer stickers onto New York City subway train cars and platforms.
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What does ‘being verified’ actually mean?

Instagram introduced its Close Friends feature, the ability for users to assign followers to a Close Friends list and only post Stories for them, nearly a year ago. At the time, it seemed like an official product response to the user behavior of Finstagrams, or accounts that people created solely to post less-curated, raw material to a select group of friends. On this week’s episode of Why’d You Push That Button?, Kaitlyn Tiffany and Ashley Carman want to know how Close Friends is going. Who’s using it? Why are they using it? Is the Finsta in trouble?
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Why do you use Close Friends on Instagram?

In the social media world, Instagram has dominated as the most used app in 2019, but what happened to Snapchat? Ashley Carman and Kaitlyn Tiffany dive into where Snapchat is after Instagram stole their innovative "story" feature, and what the people who still use it are using it for. 
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What keeps people on Snapchat?

In 2019, what's really going down in people's Instagram and Twitter direct messages? How has the behavior and usage changed over the past few years? Kaitlyn Tiffany and Ashley Carman interview people who found love in the DMs and others who didn't. Later, the director of product management at Instagram reveals why people use DMs, and how Instagram makes it easier for users to slide into them.
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Why do you promote your tweets?

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