Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

Why Entrepreneurs Should Sell Opportunity Instead Of Fear


Listen Later

Many entrepreneurs use negatives to make a sale. But why sell fear when you can sell opportunity, and why sell pain when you can sell growth? Dan Sullivan reveals why positive messaging attracts the best clients, how ambition fueled by principles keeps you young, and why your community determines your growth. Learn why the most successful entrepreneurs never retire—they just keep reinventing themselves.

 

Here’s some of what you’ll learn in this episode:

  • How selling is both an intellectual and emotional activity.
  • Why fear isn’t something to avoid—but a sign you’re growing.
  • The mindset shift that keeps successful entrepreneurs innovating.
  • How Strategic Coach® accelerates growth for already successful entrepreneurs.
  • The surprising link between ambition, aging, and fulfillment (and how to stay "young" at any stage).

 

 

Show Notes:

 

Most sales pitches use fear—but fear attracts the wrong clients and limits your growth.

 

Selling has two parts to it: intellectually connecting people to a desirable future result, and

then emotionally engaging them to take action to achieve that future result.

 

To be effective, a sales pitch has to be both convincing and compelling.

 

Instead of pitching that you can remove a negative, focus your pitch on amplifying something positive.

 

You're ambitious because of your passion. You'd like to see your passion have an impact out in the world.

 

Who you surround yourself with determines your trajectory: growth-oriented people keep you young, while stagnant people age you.

 

Status entrepreneurs, as opposed to growth entrepreneurs, eventually run out of ambition.

 

Ambition is driven by strategy. Growth is driven by principles.

 

Your principles are your way of being.

 

The moment you retire from fear, you also retire from excitement.

 

Fear and pain go together, as do opportunity and growth.

 

The biggest thing you're putting at risk when you're growing is your own past.

 

In the Strategic Coach community, you're not the exception—you're the norm.

 

 

Resources:

 

10xTalk Podcast with Dan Sullivan and Joe Polish

 

Anything And Everything Podcast with Dan Sullivan and Jeffrey Madoff

 

The Mindset Scorecard by Dan Sullivan

 

The 4 C’s Formula by Dan Sullivan

 

Growing Great Leadership by Dan Sullivan

...more
View all episodesView all episodes
Download on the App Store

Inside Strategic Coach: Connecting Entrepreneurs With What Really MattersBy Dan Sullivan and Shannon Waller

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

123 ratings


More shows like Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

View all
10x Talk by Joe Polish of Genius Network and Dan Sullivan of Strategic Coach

10x Talk

147 Listeners

Shannon Waller's Team Success by Shannon Waller

Shannon Waller's Team Success

46 Listeners

Multiplier Mindset® with Dan Sullivan by Dan Sullivan and Strategic Coach

Multiplier Mindset® with Dan Sullivan

112 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,933 Listeners

Free Zone Frontier by Dan Sullivan of Strategic Coach And Steve Krein of StartUp Health

Free Zone Frontier

15 Listeners

The Perfect RIA by Matthew Jarvis, CFP® & Micah Shilanski, CFP®

The Perfect RIA

456 Listeners

The WealthAbility Show with Tom Wheelwright, CPA by The Rich Dad Media Network

The WealthAbility Show with Tom Wheelwright, CPA

517 Listeners

Capability Amplifier by Mike Koenigs and Dan Sullivan of Strategic Coach

Capability Amplifier

73 Listeners

Podcast Payoffs by Dan Sullivan of Strategic Coach and Gord Vickman

Podcast Payoffs

9 Listeners

Kitces and Carl - Real Talk for Real Financial Advisors by Michael Kitces, MSFS, MTAX, CFP and Carl Richards, CFP

Kitces and Carl - Real Talk for Real Financial Advisors

238 Listeners

The Lifestyle Investor - Investing, Passive Income, Wealth by Justin Donald

The Lifestyle Investor - Investing, Passive Income, Wealth

285 Listeners

Anything And Everything by Dan Sullivan and Jeffrey Madoff

Anything And Everything

12 Listeners

Dan Kennedy's Magnetic Marketing Podcast by Russell Brunson

Dan Kennedy's Magnetic Marketing Podcast

160 Listeners

The Efficient Advisor: Tactical Business Advice for Financial Planners by Libby Greiwe

The Efficient Advisor: Tactical Business Advice for Financial Planners

119 Listeners

Moonshots with Peter Diamandis by PHD Ventures

Moonshots with Peter Diamandis

469 Listeners

Free Zone Frontier by Dan Sullivan of Strategic Coach And Steve Krein of StartUp Health

Free Zone Frontier

15 Listeners