January 24, 2025

Why Ethereum’s New Marketing Arm Is Convinced Wall Street Will Adopt ETH - Ep. 771

52 minutes

Ethereum has had a tough year, losing ground to Solana in price performance, developer activity and as the home to the latest crypto trends. Yet, Vivek Raman, founder and CEO of Etherealize, is doubling down on Ethereum’s future.

In this episode, Vivek explains how Etherealize, a “marketing arm for the ETH ecosystem,” was in the works long before the current criticisms of the Ethereum Foundation’s marketing, and how it got funding from Ethereum creator Vitalik Buterin and the foundation. He discusses why he believes layer 2 solutions make Ethereum a better fit for Wall Street than Solana.

Plus, Vivek shares his thoughts on Ethereum’s value accrual, the state of its ecosystem, and how Etherealize plans to bridge the gap between Wall Street and Web3.

Show highlights:

2:50 Why Vivek thinks that it’s an opportune time to launch Etherealize

7:32 How the project has been in the works for longer than people might think

13:28 How Etherealize secured funding from Vitalik Buterin and the Ethereum Foundation

15:11 Why Vivek says they got “lucky” with the timing of the announcement

19:03 How Vivek plans to drive the narrative of ETH as an asset

22:17 Why he believes corporations will launch their own L2s on Ethereum

29:13 How he pitches Ethereum to TradFi

31:42 Why Vivek believes Ethereum is better suited for Wall Street than Solana

34:08 What he has to say about L2s being centralized

38:24 News Recap

Visit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com

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Guest

Vivek Raman, founder and CEO of Etherealize Links

Etheralize’s announcement

Unchained:

Lido Founder Says No ‘Second Foundation’ Exists Yet

2024 Was Solana's Best Year Yet. Can It Sustain the Momentum in 2025?

2025 Will Be a Year of Crypto Competition. Can ETH Make a Comeback?

Ethereum Foundation to Fund New DeFi MultiSig Wallet With 50,000 ETH

The Block: Vitalik Buterin details 'large changes' to Ethereum Foundation leadership amid calls for new leadership

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By Laura Shin

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