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Why do "big nonprofits" use those emotional, tear-jerking stories? Well, today, we are sharing a much better (and more ethical) way to inspire donors. Discover how ethical storytelling can transform your nonprofit's marketing strategy and deepen donor relationships. Diana Farias Heinrich, a marketing and communications expert, shares her insights into putting service users’ voices first while creating powerful, transformative stories. Learn about informed consent, bridging the gap between program staff and fundraisers, and the dos and don'ts of nonprofit storytelling.

Why Ethical Storytelling Will Transform Your Nonprofit Marketing Strategy – The Highlights:

• The importance of informed consent and agency in nonprofit storytelling.
• Bridging power dynamics between nonprofits and service users.
• How ethical storytelling enhances donor retention and engagement.
• Practical steps for creating human-centered narratives.
• The role of program and development staff in ethical storytelling.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Diana Heinrich:

Diana is the CEO of Habrá Marketing. She's passionate about helping nonprofits share their work in ways that empower both clients and donors. With certifications in DEI and as an Advocate for Survivors of Domestic Violence, she brings essential expertise to our sector. We talk about the long-term harm of those guilt-driven appeals, how to build trust with clients, and the transformative power of letting people share their stories on their own terms.

Links and Resources:  

• Connect with Diana on Linkedin: https://www.linkedin.com/in/dianafariasheinrich/
• Cultivating ethical narratives workshop: https://witty-musician-3516.ck.page/products/cultivating-ethical-narratives
• Your Guide to Informed Consent Conversations: https://informedconsentconversation.habramarketing.com/
• Learn more about Habra Marketing: https://habramarketing.com/
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• 10 Dignified questions guide:  https://www.gofurthertogether.ca/sign-up
• Support the show: https://www.buzzsprout.com/208666/supporters/new
• Watch this episode on Youtube:  https://youtu.be/RKLqPgUfzgE 

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• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded!
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