Daybreak

Why even well-funded startups can't resist the lure of Shark Tank India


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The lure of appearing on the popular reality show on national television is so strong that even startups that already have been funded by VCs and institutional investors want to get on Shark Tank. In fact, investors themselves are asking their founders to go on the show.


Money or funding is not the goal for these startups. It's the marketing opportunity they want.


But Sony, the producer of the Shark Tank is trying its best to make sure that the show doesn't lose its real purpose: to be an investment platform.

Tune in.


Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

P.S. Daybreak episodes drop daily now:)

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