In this episode of the Flower Farmer Forum podcast, host Liz speaks with Marilyn about the significance of Google Business Profiles for local businesses. They discuss how to set up and optimize these profiles to enhance visibility, engage with customers, and gather reviews. Marilyn emphasizes the importance of regular updates and content creation to maintain an active presence on Google, which can lead to increased customer traffic and business growth. The conversation also touches on strategies for effectively asking for reviews and the overall impact of a well-managed Google Business Profile on local business success.

Takeaways

• Google Business Profiles are essential for local visibility.
• Regular updates to your profile can enhance search relevance.
• Engaging with customers through posts and Q&A is crucial.
• Photos and videos improve your profile's attractiveness.
• Claim and verify your business profile to start.
• Use keywords in your business name and description.
• Encourage customers to leave reviews with QR codes.
• Responding to reviews is important for reputation management.
• Content on your profile can drive traffic to your website.
• Investing time in your Google Business Profile pays off.

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