The Own It Show

Why Food Dye Bans Don’t Matter — And What’s Really Making Us Sick


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Episode Overview
In this powerful episode of The Own It Show, host Justin Roethlingshoefer challenges the feel-good headlines about food dye bans, seed oil removals, and wellness rebrands—revealing why they’re just distractions from the real problem: ultra-processed foods.

Justin exposes how the “new wellness boom” is masking the truth about our diets, how we’ve normalized eating calorie bombs wrapped in clean labels, and why removing artificial colors without restoring real nutrition is a false victory. He calls listeners to a higher standard: to revere their bodies, simplify their food, and return to rhythms that heal instead of mask dysfunction.

This episode will leave you thinking differently about what you eat, how you live, and what real health looks like from the inside out.

Episode Highlights
● The Wellness Mirage – Why banning food dyes and seed oils doesn’t fix the real problem.
● The UPF Epidemic – 50% of American calories come from ultra-processed foods—and it’s killing us.
● Reverence for the Body – A powerful biblical perspective on how intentionally we were designed.
● From Cosmetic to Cellular – Why “clean labels” are just lipstick on a toxic system.
● The 7-Day Reset – Justin’s practical challenge to reset your physiology and discover real energy.

Action Steps
● Stop Swapping Junk – Don’t just replace chips with “better” chips. Remove the calorie bombs entirely.
● Eat Real Food – For seven days, eat only foods with three ingredients or less.
● Track Your Health – Record your HRV, sleep quality, mood, and energy during those seven days.
● Add Gratitude – Pray over each meal to reconnect to your body and break autopilot eating patterns.
● Lead by Example – Show your family and community what true wellness looks like.

Subscribe and Listen to The Own It Show
➡︎ YouTube: [@justinroethlingshoefer](https://www.youtube.com/@justinroethlingshoefer)
➡︎ Apple Podcasts: [Listen on Apple](https://apple.co/3KCyN3j)
➡︎ Spotify: [Listen on Spotify](https://open.spotify.com/show/3F58Ez4...)

Resources
⚡️ [Explore Coaching Programs](https://ownitcoaching.com)
⚡️ [Get the Book – *The Power of Ownership*](https://www.amazon.com/dp/B0C6V92BKP)

Connect with Justin Roethli

💪 OWN IT Coaching

If you’re a high performer and you want a complete health optimization system, high energy, deeper sleep, better focus, and long-term resilience.. this is what we do inside OWN IT Coaching.

It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery (sleep/stress/rhythm), and objective data.

➡︎ Book Your Free Health Consultation: https://ownitcoaching.com🔗

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✝️ Holy Health

If you are looking for a complete, faith-centered health pathway, renewed energy, restorative sleep, mental clarity, spiritual alignment, and long-term strength—this is what we do inside Holy Health.

It’s a discipleship-based health system that bridges Scripture and science through identity-first teaching, guided rhythms, movement, nourishment, breathwork, community accountability, and daily spiritual practices—so health becomes worship and strength fuels your calling.

➡︎ Join Now: https://holyhealth.org🔗

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