It’s easy to think your content will get better if you just have the right gear. Alas, a $1000 camera can’t save you if you’re not spending time on the content. But that doesn’t mean you can’t look and sound good. So today brought in Dan Bennett, who’s built his business on making people look and sound great on camera. Spoiler alert: This almost never results in buying new gear. Instead, we talk about small tweaks you can make. Then we talk about the growing importance of videos for podcasting.

Top Takeaways:

• Audio is king. If you can only upgrade one thing, make it audio. And remember that you don’t need the top-of-the-line mic. In fact, you can sound great on a $40 mic if you have the right technique and environment.
• Looking good doesn’t require an expensive camera. Lighting is a big part of it - get a few white lights and position them properly to give yourself the best possible picture for your camera to capture. Oh, and a little makeup to reduce your face shine goes a long way too.
• But really, it’s about story-telling and getting your reps in. You can’t make a good video if you don’t make video. So use the best of what you have and start recording!

Show Notes:

• Dan Bennett on Antipreneur
• Dan Bennett on 1 Minute Media
• Dan's Website
• Sony a6400 video
• Blue Yeti
• Riverside
• Envato Elements
• Motionarray
• The Secret to Finding Yourself
• Join the Creator Crew

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