#28 After two decades in the home care industry, Bob Roth found himself at a crossroads. Bob shares why he had to completely reimagine Cypress Home Care, from rebuilding operations post-Honor Care Network to transforming caregiver recruitment using machine learning and automation. He shares his candid take on today’s workforce challenges, the generational shifts shaping senior care, and why “home care is hard” but worth doing right. He opens up about the power of community partnerships, rewriting the narrative on aging, and the importance of self-care from his own lived experiences. 

• Bob Roth on LinkedIn
• Cypress Home Care Solutions website
• Book: The Potentialist by Ben Lytle
• Book: Ambiguous Loss by Pauline Boss 
• Book: Negotiate This by Caring, But Not that Much by Herb Cohen

Chapters:
00:00 Introduction to Home Care Strategy Lab
00:55 Bob Roth's Journey into Home Care
06:17 Reimagining Cypress: The Last 18 Months
11:36 Challenges in Home Care Workforce
17:13 Innovations in Home Care Services
24:06 Changing Perceptions of Aging
29:40 Rewriting the Narrative on Aging
36:39 Community Engagement and Partnerships
44:23 Building Awareness in Home Care
48:44 Self-Care for Home Care Owners
56:01 Advice to Younger Bob, Starting Out

This episode is brought to you by AxisCare.
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