The Graham Cochrane Show

Why I Killed Off My $180,000 Mastermind


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So at the end of last year, I did something kind of crazy.
I killed off a high ticket mastermind product that was printing $180,000 a year in recurring revenue.It was one of my most favorite products. It was giving my students incredible results and I was having fun and obviously making great money doing it - and yet I killed it.

In today's episode I'm going to walk you through why I killed that product, and then help you understand what is happening behind the scenes in making that type of decision.

This will be a CEO mindset episode, and I've got three important lessons for you to help you make the big decisions in your business and make sure those decisions end up serving you the right way moving forward. Let’s discuss!

In this episode you'll learn:

  • How to navigate tough decisions in your business
  • Why money can't be the sole guiding factor in your business
  • How to set up your business for success, even when ending a profitable product
  • Hope you enjoy!
    - Graham

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    The Graham Cochrane ShowBy Graham Cochrane

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