A huge following equals easy sales, right?

Eh, not so much. Let me give you an example.

Once upon a time in 2019, there was an Instagram influencer with a following in the millions who hung on her every word. She decided she wanted to create a clothing line and she would start with a T-shirt. All she needed for the first run was 36 people to buy a shirt.

Sounds simple, right?

Except she couldn’t get 36 people out of 2.6 million followers to buy a T-shirt.

There’s a common misconception in the online business world, and the online world in general, that amassing an audience means sales will be easy. You’ll know your messaging is working because everyone will be gathering around you and supporting you!

But what if that’s not true? What if social media is the worst and most confusing way to understand if your messaging is actually resonating and if it will actually lead people to become your next clients?

Let’s dig into what makes social media such a confusing space for creating messaging that leads to people working with you and measuring how your messaging is working or not.

In This Episode:

• Three reasons why social media engagement is a terrible measure of your messaging
• What the real job of your social media presence is for your business
• The channels where you can really make a persuasive case for your work

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion Book
• Request a free 1:1 Chat 
• Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success

Resources:

• Rebel Uprising Ep 270: Messaging: What Is It and How Do You Know If It's Working
• Rebel Uprising: How Big of An Audience Do You Really Need To Have a Sustainable Business?