Selling real estate in 2024 isn’t at all what it was between 2010 and 2022, and a lot of agents are feeling the squeeze. Most of us built and ran our businesses in low interest rate environments, so this market is completely unfamiliar to us. Running a real estate team is a lot more stressful than it used to be. Deals are harder to put together, we have stricter and newer rules to get compensated, and the costs of running a business and paying our people is so much higher. 

All of this has left a lot of real estate leaders frustrated and even resentful. The fact is: what made us successful in the last few years won’t work in this current market. Due to all the pressures the market is facing, just being good at putting deals together isn’t good enough anymore. We also have to be really good at bringing people to those deals. What that means is an exceptional sales skill set will have to make a real comeback. Right now, everyone is trying to get their sea legs after all the changes, but when things normalize, you’ll either get out of the business or have a bigger opportunity. 

What factors are making real estate so tough? How can leaders navigate these challenges? In this episode, multiple guest Frank Klesitz returns. The CEO of Vyral Marketing and Klesitz Direct shares what he’s hearing from agents across the country, and why it’s harder to sell homes right now.

Marketing doesn’t create motivation, it just finds it. -Frank Klesitz 

Guest Info

Frank is the CEO and founder of Vyral Marketing and Klesitz Direct. He is an intellectually curious artist with experience in business, entrepreneurship, sales, marketing, and real estate. Frank started Vyral Marketing in 2009 after successfully implementing their marketing plan for a real estate agent in Omaha, NE. Frank also runs Klesitz Direct, a new business mailing personal, authentic cold letters to homeowners to generate phone calls from those thinking about selling their home. Go to https://getvyral.com/ and https://klesitzdirect.com/ for more information. 

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