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While most startups were facing a reckoning earlier last year with mass layoffs, Licious, the meat delivery platform, was sitting proud, unaffected. Both the founders, Hanjura and Gupta, were giving interviews talking about how their company had made no job cuts and how they did not want that kind of bad karma. It became the anomaly in a market that was seeing a bloodbath that going on all around.
But to be honest, the strategy of not laying off, didnt really help Licious. In fact, it saw some of its top talent at leadership positions leave the company.
And now, as it turns out, it may not be all good karma for Licious founders after all. The company has laid off 80 of its employees as a part of what its calling an operational reset.
What’s going on?
Tune in.
Recommended read: California users
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories
By The Ken5
99 ratings
While most startups were facing a reckoning earlier last year with mass layoffs, Licious, the meat delivery platform, was sitting proud, unaffected. Both the founders, Hanjura and Gupta, were giving interviews talking about how their company had made no job cuts and how they did not want that kind of bad karma. It became the anomaly in a market that was seeing a bloodbath that going on all around.
But to be honest, the strategy of not laying off, didnt really help Licious. In fact, it saw some of its top talent at leadership positions leave the company.
And now, as it turns out, it may not be all good karma for Licious founders after all. The company has laid off 80 of its employees as a part of what its calling an operational reset.
What’s going on?
Tune in.
Recommended read: California users
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories

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