Episode Summary:

"Going viral is not a business strategy." - Katie Brinkley

In this week's episode, I'm joined by social media strategist Katie Brinkley, author of The Social Shift and host of two podcasts: Rocky Mountain Marketing and Marketing Trends Now.

Katie helps entrepreneurs simplify their social media strategy so you can spend less time creating social content and more time connecting (which is where real change happens).

Katie shared her "what's working now" strategies — the ones she's tested and tried herself — so you know where to put your energy when using social media for your business.

In this episode, you'll learn about:

• How to approach social media and show up with more purpose
• Katie's 4-post strategy for creating content that actually connects
• Why she calls LinkedIn newsletters "your secret email list" and how to leverage yours, even in ADDITION to a regular email newsletter
• How engagement (not volume) helped her hit her best sales months
• Why copying and pasting content across platforms doesn't work

Check out this episode's blog post Connect with Katie:Website LinkedIn Episode Resources: Agorapulse Duett Free Resources

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