Justin Crosby speaks to Chinese micro-drama expert Wenwen Han, founder and CEO of the Short Drama Alliance, about how China built the world’s most advanced short-form drama economy. The conversation explores platform ecosystems on Douyin and WeChat, in-app payments versus ad-funded viewing, the rise of AI-generated “motion comics,” and what Western producers keep getting wrong about vertical drama. Han also shares her predictions for where the market expands next and why the US and India could be on the brink of major growth.

Sign up for The Drop newsletter

Support the show

Enrol on the TellyCast Digital Bootcamp

Buy tickets to How to Make Money in Digital

Enter the Digital Video Awards

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok