Welcome back to Small Business School! In this episode, I get real about one of the biggest traps service-based business owners fall into: competing on price and service. It might work when you’re just starting out, but it becomes a fast track to burnout, razor-thin margins, and a business that can’t scale. I walk through why this model stops working, what really happens behind the scenes, and how to shift into pricing and delivery that actually support long-term growth.

Key topics covered:

• Why “more for less” works in startup mode but becomes dangerous during scale-up
• How underpricing slowly erodes your margins, your team capacity, and your quality of service
• What happens when your clients expect more while you’re earning less
• The four things to compete on instead of price: clarity, results, experience, and integrity
• Real world examples—from accounting to daycares—of how pricing models impact sustainability
• How tech and systems can support a “more for less” feel without sacrificing margin

At the end of the day, sustainable business isn’t about being the cheapest—it’s about being the clearest, the most consistent, and the most confident in the value you bring.

Staci's Links:
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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!