You might be leaving thousands of dollars on the table in contact lenses every year—and not even know it.

If you’ve ever stared at your CL numbers and thought, “We’re busy… so why isn’t this more profitable?” this episode is for you.

In this conversation, you’ll step into the shoes of a practice owner who stopped guessing and started treating contact lenses like a real profit engine. Dr. Justin Bazan didn’t do it by chasing every new brand or arguing over pennies per box—he did it by simplifying. He chose the right partners, leaned into key relationships, and built a strategy that rewards his practice for doing what’s best for patients.

If you’ve ever felt overwhelmed by vendors, confused about rebates, or frustrated that your associate isn’t on board with your preferred brands, you’re not alone. Justin has been there—and he walks you through the exact mindset and moves that changed everything, including why going deeper with fewer companies created more freedom, not less.

By the end, you’ll see your CL line differently: not as a chaotic cost center, but as a focused, trackable, and highly profitable part of your business.

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