Whenever someone tells me that their speaking goal is to be a well-paid motivational speaker, I cringe.

Outside the fact that inspiring speakers are a dime a dozen, there’s another problem:

Inspiration is everywhere these days. You can get it for free on Facebook, Pinterest, and YouTube. Heck, my cough drops have inspirational quotes on them.

On today’s show, we’ll discuss why it’s more important to be an expert who speaks than a motivational speaker who inspires. We’ll explore:

• Why people won’t pay top dollar to be inspired and what they look for instead
• What is actually valuable to people who hire speakers
• Why in order to create value (transformation) you need to map out the audience journey
• How to create an audience journey before you write one word of your presentation

Mentioned in this Episode:

1. The Rebel Speaker Facebook Group