mNAV stands for multiple of Net asset value. People think that MicroStrategy should trade at or near it's net asset value like a bitcoin ETF. Except it's not an ETF, it's a growth company that is growing it's bitcoin per share, by selling financial products like convertible bonds, issuing new shares when that mNAV is high to acquire cash to buy more bitcoin, by using their free cash flow from their Business Intelligence business to buy bitcoin, and who knows what else into the future. Maybe traditional corporate debt at interest rates lower than you or I could get, maybe earning yield on bitcoin, maybe using bitcoin in some way that is inconceivable today but will be commonplace in the future and they just happen to be the biggest single hodler of this digital capital, again who knows. That's why MSTR is a bet on the future and that's why MSTR should be valued as a growth company