In this episode of Take-Away with Sam Oches, Sam talks with Sahil Rahman and Rahul Vinod, the cofounders of the Washington D.C. based Indian fast casual RASA. These business partners have opened four locations in the past five years, and now they’re raising capital to continue scaling in the D.C. area and beyond. Key to this growth process, though, is changing consumers’ mindsets about Indian food, a process that is embedded in everything RASA does.

 

In this conversation, you’ll find out why:

• For emerging and global cuisines, Americans need an update on perception
• Perception is as much about the environment and experience as it is about the food
• When it comes to authenticity, focus on flavors
• The fast casual industry is an important conduit for cultural change

 

Have feedback or ideas for Take-Away? Email Sam at [email protected].