
Sign up to save your podcasts
Or


Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art.
Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous products to market. Madhavan is also the co-author of Monetizing Innovation: How Smart Companies Design the Product Around the Price
You can find case studies and contact information at http://monetizinginnovation.com.
By Pragmatic Institute4.7
2828 ratings
Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art.
Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous products to market. Madhavan is also the co-author of Monetizing Innovation: How Smart Companies Design the Product Around the Price
You can find case studies and contact information at http://monetizinginnovation.com.

21,938 Listeners

43,633 Listeners

5,974 Listeners

384 Listeners

9,746 Listeners

30,210 Listeners

110 Listeners

5,426 Listeners

113,468 Listeners

9,557 Listeners

10,244 Listeners

29,255 Listeners

216 Listeners

358 Listeners

476 Listeners