In this episode of Next Level Agents, Kevin Kauffman sits down with industry thought leader Rob Hahn to discuss a provocative idea that challenges the very foundation of what it means to be a realtor. Starting with a controversial tweet suggesting realtors should help low-income renters pro bono, the conversation expands into a bold examination of the housing affordability crisis and how real estate professionals should respond.

Rob breaks down why he's been calling millennials and Gen Z "generation screwed" for over a decade and explains how the housing crisis affects everything from birth rates to social cohesion. He challenges the real estate industry to look beyond transactions and commissions to embrace their "grave social responsibility" and "patriotic duty" as outlined in the Realtor Code of Ethics.

The discussion dives into the distinction between being a realtor versus just a real estate agent, the structural problems with NAR's membership model, and concrete actions professionals can take to address the housing crisis while building a more sustainable business.

Key Points

The housing affordability crisis is reaching a breaking point, with Fannie Mae research showing prices would need to drop 40% or incomes double to restore affordability

Being a true "realtor" means embracing social responsibility and patriotic duty beyond just facilitating transactions

The real estate industry primarily serves buyers and sellers while missing the struggles of renters who make up half the housing market

NAR's structure of tying MLS access to membership creates "hostages, not members" and prevents authentic engagement

Deregulation of housing development is necessary but politically challenging

Real estate professionals should consider helping renters pro bono to understand their challenges and demonstrate their commitment to all housing consumers

For younger generations of consumers, authenticity matters more than polished sales scripts or techniques

Whether you're a seasoned real estate veteran or new to the industry, this conversation will challenge you to rethink your role in society and consider how you can be part of the solution to one of America's most pressing crises.

Connect with Rob

Twitter/X: @robhahn

Newsletter: https://notoriousrob.com/

Podcast: Industry Relations (with Greg Robertson)

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