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A mutual fund executive told our colleague something shocking: "SIPs are a problem."
Part of the shock came from the fact that it was coming from someone in an industry that was basically built on "SIP sahi hai."
Now a new research paper backs up that controversial take—and the findings contradict what millions of Indian investors have been told about systematic investment plans.
Turns out the marketing narrative around SIPs has some serious gaps. The math tells a different story. And with small-cap SIP assets exploding 6.5x since 2019, the stakes have never been higher.
So when are SIPs actually appropriate?
Tune in.
*This episode was originally published on February 16th 2026.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
By The Ken5
99 ratings
A mutual fund executive told our colleague something shocking: "SIPs are a problem."
Part of the shock came from the fact that it was coming from someone in an industry that was basically built on "SIP sahi hai."
Now a new research paper backs up that controversial take—and the findings contradict what millions of Indian investors have been told about systematic investment plans.
Turns out the marketing narrative around SIPs has some serious gaps. The math tells a different story. And with small-cap SIP assets exploding 6.5x since 2019, the stakes have never been higher.
So when are SIPs actually appropriate?
Tune in.
*This episode was originally published on February 16th 2026.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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