On this episode of the RETHINK Retail Podcast, host Haixia Yu sits down to talk social commerce, live streaming and the creator economy with guest Sophie Frères.

Sophie is the co-founder and CEO of LiSA, a SaaS start-up which offers Live and Social Commerce enterprise solutions for the world’s leading e-retailers, marketplaces and brands such as Marks & Spencer, L’Oréal, AVON USA and many more.

Sophie is also a guest lecturer at Columbia University on the topics of social and live commerce. Her company, LiSA is on a mission to help e-retail easily transform into social discovery destinations for their communities and enable seamless cross-platform experiences for the entire ecosystem.

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