In this episode of the GaryVee Audio Experience, I sit down wit Joel Duncan. We dive deep into the current state of social media and why most people, including Fortune 500 companies, are underestimating its power. The landscape is changing fast, and those who don't adapt will be left behind. I discuss the TikTokification of social media, the rise of one-hit wonders, and the crucial importance of building a deep, engaged audience rather than just chasing viral moments. If you're in the advertising or creative industries, this is a wake-up call. It’s time to rethink your approach to social and understand where attention really lies today. Listen to this one to learn how you can stay ahead of the curve and make a real impact.