Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyond just logos and colors, and how a strong brand makes it easier to market yourself, attract the right clients, and streamline decision-making.

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Top Takeaways

• A brand is not just colors and logos—it’s the perception people have of you.
• Branding is the process of shaping and controlling that perception intentionally.
• A strong personal brand makes you more recommendable—people should easily be able to describe what you do and who you help.

Show Notes

• Hollie Arnett
• Makers and Moxie