Most experiences don’t stay with you.

You go to a conference, an event, a workshop, and within a few days, most of it is gone. Not because it wasn’t good, but nothing made it stick.

Dr. J.J. Peterson sits down with Matt Ford, experiential marketing expert behind activations for Adidas, Cartoon Network, and HGTV, to talk about the part most leaders overlook: what actually makes an experience stick.

They get into why small details often carry more weight than big production budgets, how core memories form, and why most experiences lose their impact right when people walk out the door.

If you’re leading client work, hosting events, or building something where people show up in person, this is the part that determines whether they come back.

Collab Experiential: https://www.collabexperiential.com