Zach Pace and Rachelle Tomushev are the co-founders of Volta Wine & Market, a new wine shop, gourmet market, and wine bar opening at 400 Central in downtown Saint Petersburg, with Zach bringing sommelier experience and a Michelin hospitality background and Rachelle helping shape the brand, operations, and customer experience.

0:00 - Volta Wine & Market intro

9:08 - Florida vs. California business climate1

1:29 - Signing the lease journey

17:33 - Choosing 400 Central location

26:50 - Founding partners' dynamic

40:05 - Food and beverage menu

43:07 - Wine sourcing philosophy

54:44 - Pricing and accessibility

1:01:03 - Curated water selection