Jeremy King, co-founder and CEO of Ocean Orchestra and former CEO of Attest, shares his journey as a founder, ocean advocate, and father of two daughters.

In this episode, Jeremy opens up about building systems for both his family and his startups, why ocean conservation is personal to him, and how parenting has informed his leadership style. We discussed:

• Blending startup leadership with family life: Jeremy reveals how he and his wife, both busy professionals, use calendar “parenting time” to protect family routines. He explains why blocking time for his daughters on the calendar is non-negotiable.
• Parenting by design, not default: From food to sleep schedules, Jeremy shares how he applies science and structure to family life. He talks about the influence of the book Save Our Sleep and the “no choices on food” philosophy that’s helped his kids develop adventurous tastes.
• Impact at home and beyond: Jeremy discusses his role as chair and board member at Reach Two, a UK nonprofit transforming primary schools. He reflects on how improving outcomes for kids at scale has changed his perspective on equity, systems, and the basics that matter at home and in education.
• Adventures, travel, and core memories: The Kings’ family travels stretch from London to Melbourne, and Jeremy shares practical advice for surviving epic flights with little kids. He also highlights the moments that matter most like standing up for your child in the big moments, and creating core memories that build trust and resilience.
• Technology, ocean advocacy, and looking ahead: As a founder working at the intersection of tech and conservation, Jeremy discusses how he wants to introduce his daughters to technology, why he’s bullish on AI for ocean impact, and how parenting is shaping his approach to building solutions for the planet.

Where to find Jeremy King

• LinkedIn: https://www.linkedin.com/in/jeremykingjk/ 
• Website: https://www.askattest.com/ 
• Ocean Orchestra: https://www.oceanorchestra.ai 

Where to find Adam Fishman

• FishmanAF Newsletter: www.FishmanAFNewsletter.com 
• LinkedIn: https://www.linkedin.com/in/adamjfishman/ 
• Instagram: https://ww.instagram.com/startupdadpod/ 

In this episode, we cover:

(00:00) Introducing Jeremy King

(01:33) From business to marine life

(03:24) Nature's lessons for business

(06:28) Parenting strategies for busy professionals

(09:35) Improving UK education

(16:04) Long flights tips for traveling with kids

(19:53) Unique accents and vocabulary

(22:51) Parenting principles: no food choices

(24:49) Favorite foods and cultural influences

(26:11) Parenting principles: standing up for your kids

(27:05) Birthday party drama

(29:56) Technology and kids

(34:51) AI in parenting

(37:05) Playground adventures

(39:28) Sea otter presentation

(42:34) Lightning Round: Groclocks and Magic Misties Magical Crystal Ball

Resources from this episode:

Groclock: https://www.tommeetippee.com/en-gb/product/groclock-sleep-trainer-clock

Dog Man: https://www.imdb.com/title/tt10954718/

The Goonies: https://www.imdb.com/title/tt0089218/

Flight of the Navigator: https://www.imdb.com/title/tt0091059/

Magic Mixies Magical Crystal Ball: https://www.amazon.com/Magic-Mixies-S2-Crystal-Ball/dp/B09Q4B7CZH?th=1

Anchorman: The Legend of Ron Burgundy: https://www.imdb.com/title/tt0357413/ 

Attest: https://www.askattest.com/ 

Reach Two: https://www.reach2.org/ 

Ben William’s Episode: https://www.youtube.com/watch?v=p5ex9UczN5w 

Harvard: http://harvard.edu/ 

MIT: https://www.mit.edu/

Kindle: https://www.amazon.com/dp/B0CNVCQZG1?ref_=MARS_NAVSTRIPE_desktop_kindle_kindle&th=1 

Finding Dory: https://www.imdb.com/title/tt2277860/ 

Mckinsey: https://www.mckinsey.com/

Tizzie Hall, Save Our Sleep: https://www.saveoursleep.com/baby-whisperer/

Church of England: https://www.churchofengland.org/ 

Angler Fish: https://www.mbari.org/animal/deep-sea-anglerfish/

Henry VIII: https://www.royal.uk/henry-viii

Multi Academy Trust: https://alumnismat.org/multi-academy-trusts/

NFL: https://www.nfl.com/

Peppa Pig: https://www.youtube.com/channel/UCAOtE1V7Ots4DjM8JLlrYgg

Claude.ai

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